Marketing encompasses much more than just advertising and selling. It’s how you find out about your customer and what they’re interested in; it’s how you choose to reach out to them and through which avenues; it’s also about the way in which all of this is measured to ensure it has been worthwhile. And, more than ever, it’s about storytelling – the ability to communicate powerful brand messages which resonate with your target audience and leave a lasting impression.
Put simply, it’s a key element to any business, and – with increasing time demands, as well as a growing imperative for success – it’s little surprise that some companies are looking towards external marketing companies to lead the charge…
