The 5 Biggest Influencer Marketing Trends For 2016

Post author:CopyRanger
Post published:January 27, 2016
Post category:Influencer Marketing
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Influencer marketing emerged seemingly overnight. Brands first started paying YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (YouTubers for sponsorships a few years ago and now there are over half a dozen primary influencer marketing channels (YouTube, Instagram, blogs, Snapchat, Periscope, Twitter, Facebook). In 2015 alone, interest in influencer marketing has more than doubled within the year. This is a significant increase from the previous year which saw almost a 40% increase (Google Trends). With many brands and advertisers struggling to capture substantial ad viewability due to the rise of ad blocking, many are looking to top social media influencers as the new publishers of tomorrow. Many brands are now dedicating a significant portion of their marketing budget directly for influencer marketing (Convince & Convert)…