[AUDIO VERSION: I also recorded an audio version of this blog post. Click below to listen. Let me know if this is something you find helpful!]
You can create ads with amazing imagery and compelling copy, but many advertisers are missing a very important component: Targeting.
Create the best possible ad, and it won’t matter if you’re reaching the wrong people. The truth is that most advertisers are simply in the dark when it comes to targeting, focusing on the same broad group of people no matter the objective…
