If you’re in the marketing space, there’s not a doubt in my mind that you’ve heard the term “inbound marketing” or “inbound marketing campaign.”
However, often times when I’m talking to clients, these words are merely jargon leading to glazed looks and a cocking of the head.
So while YOU may know the ins and outs of inbound marketing, you might want to send this post as a precursor to clients who need to learn the term.
We’ll be sure to cover all the bases, including:
