Most entrepreneurs I know don’t spend a lot of time thinking aboutmarketing proactively. Instead, they tend to think about promotion when preparing a big product launch, seeking funding or after seeing a competitor gain a significant lift in press coverage. Most are hardwired to think about product-market fit and cash flow but tend to outsource, underestimate and generally assign marketing a lower priority.
In preparing our new book, Inbound Marketing: Attract, Engage, and Delight Customers Online, my co-author and HubSpot CEO Brian Halligan and I spoke with many entrepreneurs whom we admire. We realized that while the way consumers shop and buy has changed dramatically over the past 10 years, many entrepreneurs haven’t much changed their ideas toward marketing.
The 3 Myths Most Entrepreneurs Tell Themselves About Marketing
