The goal of every email marketer needs to be sending emails that people will love. This seems obvious, but I’ve seen too many marketers thinking along the lines of “all of my customers need to see this product, no matter what!” instead of “what does this customer segment really need that I can give them?”
It’s a subtle but important shift in mindset that, when implemented properly, satisfies everyone: people receive emails that are useful, and digital marketers collect leads and drive sales.
There are three fundamental challenges in creating email campaigns that people will love: knowing enough about your customers; turning this knowledge into effective newsletters; and sending the right newsletter to the right person at the right time…
The 3 Biggest Challenges in Email Marketing, and How to Solve Them
