Introduction
From year to year, the only thing you can count on in local search results is change.
Last year’s survey corresponded almost simultaneously with the Pigeon algorithm update. We’re now one year in, and although no significant algorithmic changes have been reported since Pigeon, the Local Stack / Snack Pack results were fully rolled-out worldwide just prior to this year’s edition. Given that context, I asked respondents this year not only to rate ranking factors across pack and localized organic results, as in previous years, but also the specfic factors to which they were paying more (and less) attention to since the release of this interface.
As with last year’s survey, the individual factors listed in the results are consolidated to just the top 50 in each category…
