When it comes to search engine optimization, columnist Mark Munroe suggests you need to think beyond your website.
How does one win atSEO
in 2015 and beyond?
Some of the directives we have been hearing for years are truer than ever:
“Just create great content!”
“Content is king!”
“Build a quality site!”
But what is “great”? How do you measure “quality”?
You can’t evaluate content quality without considering the expectations of the user. It doesn’t matter how well the content is written if it’s out of sync with the user’s expectations. Great content, in the context of search, means you have moved beyondSEO to Search Experience Optimization (SXO)…
