Having a mix of trophy and long-tail phrases ranking in Google search engine results pages (SERPs) is the equivalent of manna from heaven to any online business. There’s nothing better, if you have it, and nothing worse, if you lose it.
More than one business has suffered collateral (sometimes fatal) damage in the wake of a Google algorithm update. Thousands more are certain to suffer a similar fate in the future.
The reality is that most small companies willnever rank well in Google and are wasting their time focusing on SERPs alone. The days of David beating Goliath in organic search are numbered, at best, and in most cases, nothing but a memory.
If you don’t have the budget to create content and build backlinks better than your competitors, you will not outrank them. If you’re a new entry in a crowded niche, it will be a long time, if ever, before you achieve any meaningful SERPs.
