If you want to boost engagement with your email campaigns, it helps to say “thank you” in the subject line,according to a recent report from Adestra.
The report was based on data from more than 3 billion attempted email sends that were part of 125,000 global campaigns sent by brands in four industries (retail/B2C, conferences/events, media/publishing, and B2B). The researchers selected the 300 most popular single words, characters, and two-word phrases and then looked at the relative lift or decay of each term versus the average.
As the report notes, the results only provide a “broad interpretation of the causal effects of individual words”; that is, they are a general overview of average performance and the terms won’t always work for every brand…
The 10 Best (and Worst) Performing Words in Email Subject Lines
