A lot of people always ask…
“Brad, what are the “latest and greatest” traffic sources out there?”
Now, a lot of this is business dependent. Specific traffic sources work better for specific niches and business models.
However, if there’s one traffic source all advertisers must consider using this year…
It has to be Content Discovery Networks.
Combined with the recent surge of advertisers using “Native Ads” (pre sell landing pages disguised as news articles/blog posts), many advertisers have begun to move away from standard ad networks (Google Adwords, Bing, Facebook, etc.) and have started allocating more ad spend to ad networks like Outbrain and Taboola.
Any time there is a massive shift in allocation… you should be paying close attention.
This post explains what Content Display Networks are, how they work and at the end you’ll get 3 case studies for 3 advertisers who are seeing success with these networks…
The #1 Traffic Source You’re NOT Using: Content Discovery Networks
