It’s getting harder—much harder—for media companies to acquire engaged audiences. There are two major reasons behind this trend: there’s a lot of content floating around the Internet, and readers’ attention spans are spread thin as a result. Not to mention, audiences will often find content through feed-style engines on Facebook and Twitter or through search engines when they’re looking for information, in-the-moment.
Publishers need a competitive edge in boosting circulation and cultivating new audiences, and sadly, there are no tricks or shortcuts—just good, old-fashioned engagement. You need to go back to the basics in building relationships at scale and bringing fleeting eyeballs back to your website. Here are 3 suggestions to guide you:
