How Savvy Marketers Drive Open Digital Transformation

One upon a time, at a typical enterprise organization anywhere in the world, all business technology procurement decisions were dictated by the company’s CIO and the execution was managed by their loyal technical team.  Meanwhile, life was good for most people in an IT vendor’s sales force who were laser focused on the few they considered as their ‘buyer’ customers.

But one day, the status-quo was broken by the rumble of militant Line of Business (LoB) leaders who rejected the IT establishment and their old ways. The LoB rebels demanded a change and pushed aside the legacy CIO and their ‘preferred’ vendor collaborators.

Now, anyone that was armed by the CEO with an IT budget could lead the Digital Business Transformation that enterprise end-users have craved for so long. This is the new way, the path that is taken by an open organization that seeks to survive and prosper in the Global Networked Economy…

How Savvy Marketers Drive Open Digital Transformation

CopyRanger

Rick Duris is CopyRanger.

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