5 ways brand managers can avoid a social media crisis
Though online fires are common, PR and marketing pros can quell the flames with the following tips. The online world can—and often does—turn social media missteps into full-blown catastrophes in…
Who Gets the First Call When a Social Media Crisis Hits?
Don’t make the mistake of waiting for a social media crisis to hit before you have a plan in place. You may think you’re in the world’s most noncontroversial business,…