How To Integrate Social Media With Your Content Marketing Strategy
In many ways, social media is the glue that holds content marketing together on the whole. Creating content is the easy part – the difficult comes in promoting content to…
The 10 Golden Rules Successful Social Media Managers Live By
I was a bit nervous before writing this post because there are so many possible golden rules for social media managers. I wondered, how could I ever hone in on…
How Nonprofits and Small Businesses Can Leverage Social Media
Not everyone has access to the big bucks when it comes to marketing. Compared to big brands, nonprofits and small businesses face three challenges: Low budget Owner/founder is often heavily…
7 Instagram Best Practices to Build Your Audience
There’s a lot to learn from each social media channel–especially if you want your business to stay relevant. As you build your brand, knowing the ins and outs of a…
2016 Social Media Series: Why Instagram? Because Facebook.
And now, the thrilling conclusion to our mini-series: The Visual Social Platforms: Which One Should Busy Small Biz Folk Be On Now. All You Need to Know Is in the…
5 Quick and Easy Ways to Double Your Social Media Following
image credit: scyther5 / shutterstock.com Social media marketing can’t be reduced to any one metric. Many entrepreneurs and marketers new to the strategy often overemphasize the importance of followers, doing whatever…
Is Pinterest Still Alive & How Are Brands Using It?
Is Pinterest still alive? With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking.…
The Improved Social Media Content Strategy That Boosted Visits by 230%
To anyone who has had to plan and execute a social media strategy, you understand how hard it is to stay on top of the ever-changing social media landscape. Social…
3 Earned Media Strategies to Incorporate Into Your Content Marketing Plan
Earned media is that one component of content marketing that is MIA for too many marketers. If you are just hoping that people will publish or share your great content, well,…
6 Simple Tools to Create Images for Social Media
We all love visual content. Without it, we wouldn’t have platforms such as Instagram and Snapchat, which encourage users to share images and short, informative videos. For marketers, regardless of…
The 5 Habits That Make Your Social Media Analyst Indispensable
Social media has become such a critical aspect for businesses that many of you have considered hiring a social media analyst. Whether you handle social media in-house, outsource it or…
15 Ways You Fail At Social Media Marketing (And What To Do Instead)
Does what you share on social media provide value to your followers? Or are you wasting time and maybe even damaging your online reputation? If the posts you share are…