For the first time in its now four-year history, Social Media Marketing World introduced an entire track at its popular conference dedicated to Customer Service. Consisting of four unique individual…
If you’re a marketer and are looking to understand Reddit, the first thing to know is this: Reddit hates you. The growing social platform is notorious for monitoring and banning content…
Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and…
For all businesses that have a digital presence, social media marketing is a must. But mistakes lower the chances of being successful with it. No matter how powerful your marketing…
Are you making the most out of the social network Twitter? Have clients and colleagues told you it isn’t worth investing your time and effort? Just because someone else wasn’t…
LinkedIn, recognized by most as “the business social network” is also the third-highest visited social site, behind Facebook and Twitter. Because of its professional tone, it’s often an ideal platform…
Sprout’s Team Report has been redesigned and enhanced to include powerful new reply metrics for analyzing customer service efforts. Offered in the Team and Enterprise plans, the report enables teams…
Most of the advice you’ll find about running paid social ads deals with the technical process behind it: what buttons to push, what levers to pull, and so forth. It’s…
The early days of social media marketing were like the Wild West. Everyone was on the same level, trying a million different tactics to find the secret sauce. Whether it…
One of human nature’s most universal traits is the tendency to get ahead of ourselves. Carts come before horses, chickens come before eggs, and marketers Tweet without knowing why. In…
image credit: shutterstock Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. PT. Register Now » In today's technological…
Facebook continues to bridge the gap between traditional and digital channels with advancements to its TRP (target rating point) video advertising platform that make it easier for advertisers to extend…