6 Video Tools to Ignite Your Social Marketing
Do you want to bring more pop to your social media marketing? Looking for video tools to help? The right tools make it easy to create engaging video content. In…
3 Ways To Test And Measure The Effectiveness Of Your Social Marketing Efforts
If you’re using social media for business, you need to test and measure it. But as we’ve said before just because it’s hard to place a solid ROI figure on social…
Social Media Evolution: What Does the Future of Social Marketing Look Like?
Are you amazed at how much social media has changed over the last few years? Want to discover what’s next? To explore the evolution of social media, I interview Brian…
5 Keys To Increase Audience engagement in Your Social Marketing Campaigns
Developing a rock solid social media plan is now an essential part of any marketing campaign. Your audience lives online. The best way to reach them is to go to the…
Taco Bell’s New Campaign Highlights Opportunities in Social Marketing Creativity
One of the most common missteps social media marketers make is in taking recommendations and advice a little too literally. This is the danger of ‘best time to tweet’ or ‘optimum length…
4 Ways to Battle Social Marketing Fatigue
Feeling the social media burn? You’re not alone. Social marketing can be exhausting to keep up with, even if you have a dedicated team, but especially if you’re the team.…
4 Alternative Ways to Get Social Marketing Traffic
Content marketing has taken off lately. While marketers can and should align their content marketing strategy with SEO/SEM best practices, it’s important to remember that content can be used to…
Is Video the Future of Social Marketing? [INFOGRAPHIC]
Some have called 2015 the year of video marketing. As experts have predicted, video is assuming a vital role in social, as a seamless part of email blasts, and as…
What Social Marketers Can Learn from This Direct Marketing Masterpiece
Graubünden Tourism put a video poster at Zürich's main railway station, linking one of the most hectic places in Switzerland with one of its most peaceful in real-time. What happened next will amaze you - it almost brought…
How to Master Social Marketing Quickly and Effectively
The Internet is making meaningful and paradigm-shifting inroads into the way we live our lives. Did you know that in the last three years, one in six marriages were the…
5 Social Marketing Tactics for Content Distribution
I remember publishing my first bylined article as a newly minted content marketer. I obsessively refreshed Google Analytics. I looked at the share counter on the post. I waited for…
The New Search, Content & Social Marketing Sweet Spot
Columnist Jim Yu asserts that brands seeking to create successful digital campaigns need to focus on fostering collaboration between search, social and content teams. Developing a successful digital marketing…