Marketers, If you Want To Reach Everyone, You’ve Got To Try Everything
scyther5 / shutterstock.com Two new articles in AdWeek that address what the best choices are for marketers when it comes to reaching an audience seem to have the same basic…
6 Reasons Why Mobile and Social Advertising Are a Match Made in Heaven
In the last couple of years, mobile and social have been the biggest buzzwords in digital marketing, generating a disruption in the market like no other. It is only natural…
Facebook Uses Ad Tech to Dominate the Social Advertising Ecosystem
Not only is Facebook the biggest social network on the planet, it’s also the dominant force in social advertising. This is the upshot of a recent report issued by Strategy Analytics,…
3 Takeaways from Running Social Advertising Campaigns
During the past four years, I have managed advertising spends on Google, Facebook, and Twitter for clients both large and small. All told, I estimate that I helped plan and execute…