5 Retargeting Social Ad Platforms You Need To Explore
A lot of folks don’t know this, but before getting heavily into blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place…
Marketing Day: Yahoo-Microsoft Deal, Social Ad Spend To Hit $23 Billion & Tumblr’s “Sponsored Day” Ad
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: FAQ: The New Yahoo-Microsoft Deal, Explained…
6 Ways to Mitigate the Risk of a Social Ad Campaign
Everyone wants to jump on the social media bandwagon, but the route is paved with embarrassing gaffes and failed campaigns. Before you join in, carefully consider the risks of embarking…