An important digital marketing strategy, search engine optimization (SEO) improves a business’ chances of being found online by both current and potential customers. This increased visibility in turn promotes growth…
Looking to start building those citations for local SEO? Columnist Lydia Jorden shares her strategy for determining which local business listing sites are worth investing in. Undertaking local listing management…
Following the need for successful business promotion and optimization in the online space, it is imperative to have a website that should be responsive, impressive and effective. Many business owners…
Auditing your website isn’t optional. It’s a necessity. If you want to drive organic traffic to your site and improve your search rankings, you need to conduct website audits regularly.…
Do you want to improve your local SEO? Want your business website to generate more local customer enquiries? If you do business within a fixed geographic area then local SEO…
If you’re new to blogging (which you probably are if you’re reading this article), you may think that being a good writer is all it takes to craft a perfect…
SEO is a three letter word that everyone wished they dominated… but very few do. After hearing about the success of others who have used SEO, millions of users flood…
When I wrote 7 tips to become an expert SEO in 2015 last year, I didn’t expect it going viral and turning a very popular content piece on Business2Community. The…
Setting aside time to brainstorm blog topics, structure posts around relevant keywords, optimize calls-to-action and social sharing buttons, and strategically place relevant internal links can sound daunting to many marketers. This is…
As content marketing professionals, most of us would consider SEO a highly technical domain. Best leave that to the real nerds, right? Wrong. Google, Bing and all the other search…
We all know the great impact organic search has on generating traffic and leads to your website or blog, and 2016 is a big year for Google algorithm updates. With…
Google makes a ton of money from their advertising business, but the reason people go to the site in the first place is to find information. Google’s mission statement is…