SEO Is Now ‘Search Experience Optimization’
image credit: yuri_arcurs | getty images The last few years, search engines such as Google, Bing, and even Apple, have been upgrading their algorithms and machine learning processes to account…
How Long Does Link Building Take to Influence Rankings?
If you’re an SEO, chances are, you’ve recommended link building as a tactic. And, unless you work for a very trusting firm, you’ve probably been met with the question, “When…
Thinking smarter: Take your SEO work to the next level
Columnist Brian Harnish explains how you can streamline your workload and improve client relations through education, planning and communication. Search engine optimization is a complex marketing discipline, and it can…
You’ve Been Branded! How to Use SEO to Build Your Brand
You’ve Been Branded! How SEO Can Build Your Brand Search Engine Optimization (SEO) is all about getting YOUR brand more visibility. That’s really the name of the game. You are…
A 16-Item Checklist to SEO-Optimize Your Videos
Video is fast becoming the content medium of choice for US consumers, especially younger ones. Video consumption increased 23.3% in 2015, according to ZenithOptimedia's Online Video Forecasts, and it's expect…
17 ways to improve your site search results pages
As site search users can be have a greater intent to purchase than the average, it pays to provide the best possible experience for these users. In this post I’ll look…
What Is SEO Ranking Determined By? A New Study
“How do I get ranked higher on Google?” We at SEO Inc. work tirelessly to find that answer out for our clients. Thankfully, so does Backlinko, the same business behind…
Not Sure How SEO Works? Here’s 8 Layman Steps To Success
So you’ve heard of SEO, you keep being told your website needs it, but you’re resisting because you’re not entirely certain what it is? SEO – or search engine optimisation…
How to Get Extra Organic Search Traffic with Google’s “Related Questions”
Most SEOs go after the most competitive traffic from Google. Years ago, that’s all there was, but Google has created many new features—many of which can be used to get…
How I use my marketing technology stack (SEO edition)
What does your SEO technology stack look like? Columnist Michael Shearer walks through the tools he uses from keyword research to content creation to link-building outreach. Marketing technology (martech) stacks…
hreflang: the ultimate guide
hreflang is a technical solution for sites that have similar content in multiple languages. A site owner wants search engines to point people to the most “fitting” language. Say a…
Are Keywords Really Dead? An Experiment
A quantitative analysis of the claim that topics are more important than keywords. What’s more important: topics or keywords? This has been a major discussion point in SEO recently, nowhere…