Why SEOs should not ignore Bing Webmaster Tools
Most of us have used Google Search Console, but many SEOs ignore Bing Webmaster Tools. Columnist Tony Edward argues that we should not overlook this rich source of data. Before…
6 Simple Ways To Improve Your SEO By Improving Page Load Speed
The old adage “patience is a virtue” is still true in a lot of situations, but it certainly doesn’t apply online. Every second delay in page load speed will drastically…
How to Make Public Relations Drive SEO
Integrated marketing relies on being able to capitalize across channels and disciplines that were once, and often still are, perceived as unique "silos" in the marcom universe: Each discipline can…
How to Optimize Your News Site
If your website is all about news, there’s quite a lot that can be done to optimize your news site for search engines (and your users in the process). In…
The 9 Most Common Local SEO Myths, Dispelled
I regularly hear things in the Local SEO world that many people believe, but which are completely false. I wanted to put some of these myths to rest by listing…
How Does “Prominence” Affect Local SEO?
As an SEO enthusiast, I’m always looking for ways to shake up my routine for my local clients — namely, to make it quicker, easier, and less of a pain…
6 Of The Worst Design Mistakes Impacting Your Website’s SEO
So you’re working on your SEO, your ranking and traffic isn’t increasing, so you’re wondering what the hell is wrong? It may just be that your SEO efforts are taking…
What To Do If Your Website Traffic Is Down
You’ve noticed a dip in website traffic. Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? First thing:…
The Ultimate SEO Checklist: 75+ Actionable Steps To Rank Higher On Google
Do you want your website to rank higher on Google? Want to understand the in depth process of SEO? We get the same question over and over again here at…
17 Untapped Backlink Sources (Updated)
How’d you like to see my secret stash of untapped authority backlinks that I personally use to rank for competitive keywords? Well consider yourself very lucky… …because today I’m going…
The Complete Guide to the Google Analytics Add-on for Google Sheets
SEOs and marketers always have a lot on their plates. That’s why we care so much about tools that save us time. Any chance you get to automate some of…
Improve internal linking for SEO: Calculate Internal PageRank
Columnist Paul Shapiro shares his method for determining what pages on your site might be seen as authoritative by search engines, based on a metric he calls "internal PageRank." Your…