Is ROI Really What You’re Looking For?
There’s a lot of talk about return on investment as a marketing metric … but ROI is inherently flawed for campaign-based marketing. A new look at ROI might be just…
The Delightfully Short Guide to Social Media ROI
If the concept of social media ROI feels rather enormous, you’re not alone. I am amazed—and sometimes astounded—at the breadth of the topic. So that’s made the exercise of writing…
How To Audit Your Content Marketing To Prove ROI
At the end of 2014 we set out on a mission to prove the ROI of our content marketing at NewsCred. This was a particularly terrifying exercise for me -…
“Show Me the Content Marketing ROI!”
Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Content marketing is getting more respect these…
Finding ROI in Social Media Marketing for 2015 and Beyond
Saying that marketing on social media doesn’t work because you’re not seeing a return on your investment is like saying that the treadmill you faithfully use as a coat rack…
Three Realizations Needed to Prove Content Marketing ROI
Content marketing is a phrase that means many things to many people; but for all its ambiguity, one thing is for certain: it’s growing. According to the Content Marketing Institute…