Improve Live Chat Efficiency: Perform 120 Days of Support in Only 30 Days
Live chat can help your company save on support costs in so many ways that it’s hard to count them all. While low implementation and usage costs and lower phone…
The Advanced Guide to Startup PR
It’s no secret that in order to grow, your startup requires effective promotion – and there are few things that will give your company the boost it needs as effectively…
7 Important PR Lessons Every Content Marketer Needs to Learn
I tried to explain public relations to my grandmother once ... This was many years ago, back when PR pros cut press coverage from publications we could actually hold in…
Why Today’s PR Must Change or Die
We often hear Sanjay Dholakia’s quote, “Marketing has changed more in five years than the past five hundred.” What we don’t hear as much, however, is how public relations needs…
3 Things Entrepreneurs Must Learn About Digital Marketing and PR
In running a digital-marketing consultancy in a tech mecca like Seattle, I work with larger companies and spend time with local startups hoping to crack the big time with their ideas…
The differences between PR and marketing
“What’s the difference between PR and marketing?” It’s a common question and one that was posed to me last week when I presented a webinar on content marketing for small…
How PR Increases the Value of Content Marketing — and How to Do It Effectively
Like love and marriage, public relations and content marketing go together. They’re best when they’re intimately linked. Effective use of public relations techniques greatly increases an organization’s content marketing reach…
Why PR and Marketing Must Work Together to Measure Success
In the olden days before the Ad Tech revolution, back when advertisers were counting the number of drivers passing a billboard on a Tuesday as a metric for success, PR…