5 tips for leading a strong PPC team
Leading your paid search team to success requires more than just expert PPC knowledge. Columnist Jeff Baum discusses how to be a great SEM team leader. My primary responsibility at…
7 PPC Mistakes You’re Probably Making (and How to Fix Them)
In Advanced Google AdWords, Brad Geddes wrote, “Wouldn’t you like your ads to be sought after, not ignored?” That’s the ultimate goal, right? To craft a PPC ad that’s so compelling…
Get A Better ROI From Your Marketing Budget With Google Adwords [INFOGRAPHIC]
Here’s a doozy for you: In 2013 Procter & Gamble spent $5 billion on marketing. Must be nice, eh? Most businesses, though, have a much — how shall I say it —…
Why Branding and PPC Go Together Like PB&J [PODCAST]
If your brand voice and PPC ad copy don’t go together like peanut butter and jelly, your marketing dollars are going to waste. Image source. Branding and performance are typically…
Turning Pay Per Click Into Clicks That Pay Off
Recently, I talked about the hidden costs of PPC management and the companies that deploy a managed/commissioned approach to them. The art of attracting paid search traffic is a huge…
SearchCap: PPC Mistakes & Fixing Old Links
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SMX West Early Bird Rates Expire…
AdWords Optimization Made Easy With These 3 AdWords Workouts [GIFOGRAPHICS]
Ready, set, grow. Image by Ryan McGuire via The Stocks. Have you ever heard about the 10,000 hour rule? It’s a rule that Malcolm Gladwell coined that says in order…
SEO + PPC = LOVE (14 Reasons Why You Should Be Running SEO & PPC Together)
SEO and PPC have many areas of overlap and can compliment each other really well – yet as separate teams we’re not collaborating and communicating as well as we could to…
Ad Blocking: Where Do We Go From Here? A PPC Agency View
The recent debate around ad blocking, sparked by the release of Apple's iOS 9, shows the need for a renewed focus on the mobile user experience with ads. Columnist and…
Bring Your AdWords Campaigns Back from the Dead with Keyword Insertion
If you want to be successful with PPC ads, you need to demonstrate that you understand what prospects are looking for and serve up a relevant ad experience to match.…
How Google’s Customer Match and Instagram Ads Are Rewriting the PPC Playbook
It’s a whole new ballgame with these ad feature releases from Google and Instagram. Image source. Recently, Google announced Customer Match, a new method of ad targeting that allows marketers…
How to Really Make PPC Work for Your Company
Earlier this summer, I took one of the major printed directory companies (or what’s left of them) to task for ripping clients off via generic, expensive, and ineffective pay-per-click advertising. It's…