Are you considering paying to get your products and services advertised on Google? Need some guidance navigating the options available on Google Adwords? Google Adwords is a very in depth…
Are you considering using Google Adwords for the first time? Need some help getting your pay per click campaign off the ground? When setup correctly Google Adwords can be a…
Do you use Google’s Pay per Click ad platform Adwords? Want a handy checklist to follow to help you maintain conversions and reduce wasted funds? Your PPC Adwords campaign isn’t…
Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch…
Are you using Google Adwords to drive traffic to your website? Are you looking for ways to get more from your advertising spend? If you haven’t taken the time to…
Setting up your first PPC campaign can feel something like this. Image source. Landing pages are obviously the most important element of any marketing campaign. They are a towering monument…
“Margot, if you’re struggling to think of ideas, just steal good ideas from our competitors.” I’ll never forget this tidbit of advice I received from a past colleague (I’ll keep…