SCORE, mentors to America’s small businesses, has gathered statistics that report on how important mobile optimization is for small business websites and how small business owners can best convert mobile…
It should come as no surprise when we tell you that mobile shopping saw a significant increase in 2014. So much that a new holiday was created called Cyber Monday.…
Google's mobile-friendliness update is coming this April, but should you be rushing to make your site mobile-friendly? Columnist Bryson Meunier explains how to estimate the impact on your site. April…
With the ever increasing popularity of mobile access devices and Googles recent announcement that it is giving even more preference to those websites that are mobile friendly, mobile marketing can…
This week we are showing you the 10 most popular posts of 2014 on State of Digital. The top 10 is based on a combination of reading numbers, shares and…
Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers. In this post I’ll roundup six interesting mobile case…
Mobile marketing is one great way to target a huge audience for your company. Most people own a mobile device, and this can be in the form of a tablet,…
A year and a half ago, I worked with Bridget Randolph to put together a guide to building a mobile site. It takes you through the process of creating a…
Why Is Mobile So Important? If you look just at your revenue numbers as a publisher, it is easy to believe mobile is of limited importance. In our last post…
During the holiday season, it became apparent that mobile is now the leader of marketing. Consumers in all sectors opted to use their mobile devices to review products and then…
When marketers were asked to prioritize one capability that will be the most important to the marketing future, personalization topped marketers' lists, according to the recent Adobe study, Digital Roadblock:…
Creating a mobile-friendly landing page is no simple feat. For starters, you need to cram all of the essential landing page elements into half the space. But the real tricky…