Case studies are always hugely popular on the Econsultancy blog because they act as a valuable source of inspiration for marketers.
In this post I’ll roundup six interesting mobile case studies, some of which perhaps lean more towards being about multichannel marketing.
These have mostly been borrowed from the Econsultancy Case Studies Database, which is packed full of useful examples from a range of brand and industries.
Mobile search marketing
US firm Legal Brand Marketing managed to increase click-through rates by 89%, while halving its cost per lead, after switching to a mobile-only lead generation strategy.
The company delivers qualified leads to law firms and DUI attorneys, but found that the search landscape had changed, particularly following Google’s shift towards giving localised results more weight…