4 Ways to Use Social Media Beyond Marketing
Social media is much more than a marketing tool. Businesses are beginning to realize the power of integrating social media teams (and their insights) into other parts of the business.…
3 Ways to Gather Actionable Insights From Google Analytics to Inform Your Marketing Plan
Today’s marketers are lucky. Why? The amount of data and tools to help interpret that data present an opportunity to be far more effective than in the past. However, marketers…
20+ Call-To-Action Tips For A Higher Performing Small Business Website
Are you looking for ways to improve the performance of your small business website? Want to learn how call-to-action (CTA) buttons can help? CTA buttons prompt your website visitors to…
How-to Develop a Killer Lead Nurturing Campaign
Lead nurturing is nothing new. Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal…
3 Ways to Optimize Your Website for Social Media Marketing
Social media marketing is as important as SEO in this day and age. A third of millennials say they prefer to communicate with businesses via social media. So you need…
4 Ways Trade Shows Help Marketing ROI
Marketers are always looking for ways to get the most bang for their marketing buck. Trade shows are one of the most efficient ways to spend your resources because…
3 Ways To Improve Your Website For Social Media Marketing
While just about every website undertakes some form of SEO these days, there’s another marketing opportunity that's often missed altogether - optimizing your company’s website for social media marketing. There’s much more to…
The 7 Persuasive Elements of Trustworthy Marketing Websites
Once you’ve designed a credible product, you still need to convince others why they should buy it from you. Here are the 7 elements every trustworthy marketing website must include.…
53 Steps To Google Adwords Success: The Ultimate Pay Per Click Guide
Are you considering paying to get your products and services advertised on Google? Need some guidance navigating the options available on Google Adwords? Google Adwords is a very in depth…
New Data Shows 82% Of Marketers Believe Social Media Marketing Is Now Core To Their Business
Salesforce have released their third annual ‘State of Marketing’ report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role…
How to Embrace Your Quirkiness and Build a Profitable Business
We are … how shall I say this? Unusual around here. Our Founder and CEO is a reformed lawyer-turned-marketer-turned-serial-entrepreneur-turned-who-knows-what’s-next. Our COO runs our galaxy when he isn’t keeping our company…
Twitter Direct Message: To DM or Not to DM?
Private or public messaging, that is the question—especially when it comes to social customer service. While most customer service interactions on Twitter start as a public message from a consumer,…