“I fight authority and authority always wins” So says the song by John Mellencamp. In the digital marketing world, why fight authority when you can become authoritative yourself? Today there…
I used to work for a big metals and mining company called Alcoa. Whenever I worked on a new customer contract, we always had an extremely conservative legal position, especially…
In marketing we make many assumptions: How will people perceive a message. Who is our typical buyer. Where is our target audience. How can we attract the most buyers. What…
In the last year, a lot has been written about “dark social media” — the vast majority of content sharing you’ll never see because it’s occurring through email, direct messages,…
Social media is the newest marketing trend, and it is not going away any time soon. Social media has revolutionized the way that people interact in modern society. For many…
The marketing environment is changing rapidly. Columnist Mary Wallace details three practices that can help companies keep ahead of the curve. For hundreds of years, marketers have tried to get…
“Successful people are simply those with successful habits” – Brian Tracy We often run through life, envious of all the people who “made it”. Not being able to recognize exactly…