How to change your company culture for marketing success

company cultureI used to work for a big metals and mining company called Alcoa. Whenever I worked on a new customer contract, we always had an extremely conservative legal position, especially when it came to anything that had to do with the competition.

Everybody in sales and marketing had to go through annual training programs about what to do if we ever saw a competitor, or a competitor spoke to us. If we were attending a trade show where a competitor would be, we had to get written permission ahead of time from the Legal Department and brush up on our training again…

How to change your company culture for marketing success

CopyRanger

Rick Duris is CopyRanger.

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