The Three-Pronged Facebook Marketing Strategy
Facebook doesn’t need very much introduction. With million upon millions of registered Facebook users and hyper-targeted options, you need to start using it if you have anything at all to…
Six Reasons Your Marketing Strategy is Failing [and How to Fix It]
SBI’s recent research report entitled How to Increase Marketing’s Contribution to 2015 Revenue was, as always, an interesting read. SBI’s research indicated that the majority of marketing teams are failing…
Choosing the Right Marketing Strategy for your Startup
Like so many new start-ups know, even those with a top-notch business plan and a product or service that has huge potential, it’s all too easy to crash and burn…
17 Stats About Visual Content That Will Change Your Marketing Strategy Forever
Did you know that people only remember 20% of what they read? Or that they remember a staggering 80% of what they see? Visual content like images and video is…
A Bit of Empathy Might Be the Best Marketing Strategy
It was a cold morning, which is not uncommon in St. Louis, even in the summer. Maybe it was due to the rain, but that cleared away soon, so I…
29 Free Marketing Tools to Improve Your Marketing Strategy today
Aren’t shortcuts just the best? While everyone else takes the long way, you and your shortcut get to breeze right through, skipping a few steps and feeling pretty smart doing…
4 Ways Wearable Tech Could Change Your Marketing Strategy
For marketers still neck-deep in creating a mobilemarketing strategy, contemplating yet another hard-to-grasp, disruptive, and hyped-up technology may make their head pound. Regardless, welcome to wearables, declared the next big…
Blog Marketing Strategy For Super Successful Blogging
Have A Blog Marketing Strategy? As a blogger today, if you want to have any real success, you will have to have a blog strategy so you know what to…
Is Content Marketing A Sustainable Marketing Strategy?
Last week at content marketing world, I was asked to moderate a panel with two very distinguished experts in the content marketing space. The panelists were Mark Schaefer and Marcus…
Infographic: Why Baby Boomers Need to be Included in Your Marketing Strategy
Nearly every business has a target market that includes baby boomers. And why wouldn’t they? Baby boomers are one of the biggest spenders (with over 70 million of them), and…
12 Tips For Integrating Social Media Into Your Marketing Strategy
This post was co-authored with Becky Ross and Shannon Gorman, both MBA students at the Fuqua School of Business, Duke University. Social media is an increasingly important tactic in companies’…
How to Build a Successful Internet Marketing Strategy
Internet marketing isn’t a game where success can be guaranteed right out of the gate. However, I do believe in two key aspects of Internet marketing and success. First, I believe…