Like so many new start-ups know, even those with a top-notch business plan and a product or service that has huge potential, it’s all too easy to crash and burn if you don’t get your marketing strategy right.
It is important to plan and strategize your marketing efforts, because you simply don’t want to waste your marketing budget on a campaign that is both ineffective and inefficient.
Marketing Doesn’t Equal Sales
If your existing marketing strategy is finding thousands of leads but the conversion rate is non-existent, then either too many leads are bad, or your sales team need an overhaul.
So how can you acquire more qualified leads?
