Essential Marketing Strategies for SaaS Startups
It is a great time to be a software-as-a-service company. The worldwide software market has an estimated value of more than $400 billion. However, the cloud software market (SaaS/PaaS/IaaS) makes…
How to Use Keywords Throughout Your Marketing Strategy
The author's views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. How do you use keywords? If…
Why Pinterest should be part of your marketing strategy
Social sharing goes beyond your friends list. Even ultra-social apps like Pinterest can work wonders for marketers with the right approach. It’s been described as a 'guide for brides' and…
Four Tips for Marketing Live Events in the Era of SMAC
Today, four technologies are driving live-event marketing: social, mobile, analytics, and the Cloud—"SMAC." SMAC technologies provide myriad new ways to get to know your fans, reach them at the right…
Should You Cut Google+ Out of Your Marketing Strategy?
Google is in the headlines again after creating new parent company Alphabet, and its recent distancing of the company from lackluster social network Google+. YouTube accounts aren’t forcibly linked to…
Marketing Strategy Lacking Creativity? 7 Ways To Generate New Ideas
Does your marketing plan lack creativity? Want to add some fresh ideas and help your business get noticed? Unless you can afford to outsource your marketing you’ll need to come…
Why downloadable content should be part of your marketing strategy
Marketers put a lot of effort into social media marketing and blogging because both are great for raising awareness and interacting with potential customers. With all of the positive statistics…
4 Reasons Why The Digital Economy Is Taking Over Your Marketing Strategy [VIDEO]
Adoption of the Internet of Things (IoT) is moving along – bringing about speed, efficiency, reliability, and accuracy across all lines of business. Procurement organizations are converging people, business, and…
Leveraging Big Data in Your Marketing Strategy
Using Data Insights to Make Better Marketing Decisions and Drive Better Results Big data is a ubiquitous term these days. It seems as though everyone from marketing to tech…
How to get approval for marketing strategy shifts
Over the past few weeks, I’ve done several keynote presentations about Youtility at small, focused events where nearly all attendees were CMOs or other execs at large companies. In each…
How digital transformation improved Marie Curie’s marketing strategy
Marie Curie provides care and support for more than 40,000 terminally ill people and their families in the UK each year, therefore it’s vital that the charity is able to…
40 Free Online Marketing Tools To Boost Your Marketing Strategy Today (by category)
by David Kovacs - GET FREE UPDATES OF NEW POSTS HERE Hey I'm happy to see you around. You may want to subscribe to my blog. Thanks for visiting! ⇧…