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Google is in the headlines again after creating new parent company Alphabet, and its recent distancing of the company from lackluster social network Google+. YouTube accounts aren’t forcibly linked to Plus anymore, and the new focus on ‘stand-alone’ companies within the Alphabet banner had many debating whether Plus would be left to live or die on its own merit. That chatter has also forced many analysts to re-examine whether Plus is a worthwhile marketing platform, or if companies would just be wasting their time. Personally, I do think Plus may still have a place in social marketing – it’ll just be much more specialized…

Should You Cut Google+ Out of Your Marketing Strategy?