How Google Analytics Can Help Shape Your Marketing Strategy
image credit: shutterstock If you’re not familiar with Google Analytics, it can be a little daunting at first. With so much data available to dig through, it’s hard to know…
7 Reasons Why Social Media Should be the Workhorse of Your Marketing Strategy
Social media isn’t going anywhere. A whopping 65% of Americans use social media sites, according to Pew Research Center, and usage spans all age groups. Globally,at the start of 2015,…
How to Kick Start Your International Marketing Strategy by Leveraging Content
Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you think of…
5 Holiday Opportunities for Your Marketing Strategy
Holidays are a very special time for entrepreneurs, and if you do not use its opportunities for your own profit, you must be missing something in business trends. Each season…
Six Ways to Include Video in Your Marketing Strategy
With 79% of Internet traffic expected to consist of video by 2018, there's little disputing that video has a bright future in marketing. Video content is engaging and easy to…
47 Compelling Stats to Inform Your Holiday Marketing Strategy [SlideShare]
This year, the holiday shopping season looks promising for both B2C and B2B retailers. According to predictions from eMarketer, U.S. sales are expected to increase 5.7% year-over-year, reaching $885.70 billion. For ecommerce retailers, the…
3 Ways to Boost Your Cause Marketing Strategy
image credit: Shutterstock According to the Cone Communications Social Impact Study, 90 percent of U.S. consumers are likely to switch brands to one associated with a cause, given similar quality…
How to Use Quizzes in Your Marketing Strategy
As marketers, we try to get our hands on the most sustainable content that not only increases sales, but also gives us the competitive edge in the industry. The problem…
Kick-Start Your International Marketing Strategy by Leveraging Your Content
image source. Global marketing. Localization. International marketing. Entering emerging markets. Basically, world domination. These are large, terrifying words because they represent an even bigger, intimidating marketing strategy. And when you…
10 Human Brain Stats Showing Why You Must Change your Marketing Strategy
Did you know the average human attention span has reduced by approx. 30% in the last 15 years? Or that consumers now have shorter attention spans than a goldfish? Technological…
Preparing Your Marketing Strategy for Black Friday 2015
It’s almost that time again – when shoppers will set their alarm clocks for ungodly hours or leave the Thanksgiving table early to stand in line outside their favorite retailer,…
Amending Your Marketing Strategy to More Effectively Reach a Changing America
image credit: Shutterstock The last 15 years have produced a major shift in our country’s consumer population, as various, diverse groups have grown in number and become a prevalent force…