6 Strategies to Add to Your Social Media Marketing Plan for 2015
Did you know the average person spends 4 years looking down at their cell phone over a lifetime? To be honest, I’m somewhat surprised it’s not even more (but I…
Eight tips for an effective multi-channel marketing plan
Different people prefer different devices. Photo: CHARLOTTE CURD/FAIRFAX NZ When you organise a barbecue, it’s likely you will use a number of channels to communicate with your guests. First you…
The 3 Elements of Your Brand You Need to Nail Down for a Marketing Plan
The first week of January, we made a New Year’s resolution to write a marketing plan for the year, and we’re going to stick with it. This set of articles…
Everything You Need To Know For The Perfect Event Marketing Plan
If an event happens and nobody hears about it, did it really happen? Maybe that’s not the philosophical question of the decade, but it’s a good one for content marketers…
Ultimate Guide to a Successful Social Media Marketing Plan
Companies are finally catching on that social media platforms present one of the greatest tools of all time for marketing their products and services. In fact, studies have shown that…
4 Tips For Bringing Social Media Into Your Marketing Plan
Social media has become one of the most popular ways for businesses to develop brand awareness and is becoming an increasingly important tactic. Many new businesses take the wrong approach…
A Guide to Social Video, and Where it Fits in Your Marketing Plan
Social video is often a confusing concept for brands, largely because it’s such a broad category. Like many brands, here at Hootsuite we have struggled with questions about the perfect…