How to Build a Compelling Marketing Plan for Your Startup
This is the second installment of a three-part series on how to build a compelling and investment-worthy business plan. image: Getty Images This 3-part series is intended to illuminate what…
Netflix and Native Advertising: A Tricky Marketing Plan Done Good
360b / Shutterstock.com For those not working in the marketing or advertising industry, native advertising is a tricky, morally ambiguous if not outright ethically dubious proposition. The practice, in which…
How To Implement A Marketing Plan
You’ve spent the time and resources to put together a comprehensive marketing plan. You have spent time reviewing it and discussing it with your team. You have put in place…
Don’t Overlook Print When Mapping Out Your Startup Marketing Plan
No launch will get very far if its founders don’t build strong awareness. You could survive by using only digital channels, but you would be limiting yourself and your potential success…
With Your Marketing Plan in Place, It’s Time to Talk Tactics
Tactics are important because they’re ultimately what engages our customers and motivates them to purchase. But honestly, you can’t possibly outline your tactics until you’ve completed all the necessary steps…
Before You Put Pen to Paper on Your Marketing Plan, Set Strategic Goals
As you’ve been (hopefully) reading this series week after week, you’ve probably been wondering when we will actually start writing our annual marketing plan. You’re probably exhausted from all the…
Use These 5 Steps to Create a Marketing Plan
In their book Start Your Own Business, the staff of Entrepreneur Media Inc. guides you through the critical steps to starting your business, then supports you in surviving the first…
Add This Dimension to a Traditional Business Analysis for a Fuller Marketing Plan
If you’ve ever written an annual marketing plan before, then you’re no stranger to the SWOT analysis. It’s a basic element of any plan, or at least it certainly should…
Pinterest: How to Implement it Into Your Business Marketing Plan
If you are an active social media guru, you are probably already aware of Pinterest. The sites encourages you to save images that are linked to websites and blogs, which…
10 Social Media Stats That Should Influence Your Marketing Plan
2014 caught the attention of the mass social media networks, with many breaking headlines worldwide for a variety of reasons. Twitter broke records for their growth in revenue, Snapchat raised $485 million from 23…
Small Business Marketing Tips: 4 Ways to Add Authenticity to Your Marketing Plan
I smell a fake!… Consumers are great at sniffing-out inauthentic marketing and can tell the difference between brands that come across like a programmed robot and brands that have an…
13 Essential Elements Of An Effective Marketing Plan
A marketing plan (or as I sometimes call it, aMarketing Plan of Attack™) is a written document that outlines your band’s goals and the strategies you intend to use to…