When I first got started blogging, I would get really hyped up when people shared my posts on social media. "Look! People are tweeting out my blog post!" I'd tell my roommates giddily, holding…
Almost everyone dedicates some level of resources to marketing. But if you’re not measuring the impact of your efforts, you may well be wasting money. Not knowing that information means…
In life, many people believe that more = better. More traffic, visitors, and customers? Yep, that's better. More time in your day to do the things you love? That's better. More…
There are lots of metrics you can track on a regular basis. You can check your visits, leads, and customers from all of your marketing activities. You can check how much revenue you are…
Like every new blogger, my dream of success meant getting a business superstar to share my content online. I was convinced that validation from a celebrity tweet would change everything and propel…
I’m calling it now – 2015 is going to be the year of Marketing ROI Measurement. No longer is it enough to count “likes” and follows. Companies and organizations want…