Let Your Customers Write Your Marketing Copy
I spend a lot of time talking to SaaS companies about how they should identify their Ideal Customers, understand how they operate, know what their Desired Outcomeis, listen to what they say,…
The Writer’s Dilemma: How to know which marketing copy will really be most effective
I’m staring at a blank page on my screen. There are several directions I could go with this piece of writing, and I’m not sure which will be most helpful…
Marketing Copy Is Getting An Analytics Makeover
By Reggie Bradford Over the last 20 years I’ve witnessed the massive impact technology has had on the marketing space, enabling it to evolve beyond a skill based largely on…