This year has been saturated in outlandish political statement, heated sports controversies and some of the most innovative marketing campaigns to date. Mixing next-gen technology with tried-and-true marketing methodologies, 2015…
The new always on, always connected, digital and social world provides amazing opportunities for smart digital brand marketers and business leaders to develop, test, and launch marketing programs, campaigns, products…
There are so many things to keep track of when designing a landing page. Is the goal clear? Is the page mobile responsive? Have you optimized the copywriting, testimonials, UX…
It didn’t take Reddit very long to become known as “the front page of the Internet.” During its decade of existence, Reddit has surpassed 169 million unique visitors and 7.55 billion…
Understatement time: Marketing has changed a ton in the last five years. Social media’s power to drive campaign success into uncharted territory has resulted in a massive shift in content…
To people of my age, the idea of someone being famous for having a YouTube channel is faintly ridiculous. And the fact that some of them have gained millions of…
Recent studies point out that women use social networks more than men; indeed, Facebook & Twitter female users reach 57%, Flickr’s 55% and MySpace 64%. Following those results, one thing…
Getting your brand noticed via social media grows more difficult with each passing day. Users upload 100 hours of video to YouTube every 60 seconds and share more than 4.75…
Marketing smarter means developing the best content that will galvanize your audience. But, before doing so, you must test your marketing campaigns. As a young whippersnapper, I recall looking forward…
The Internet enables marketers to promote their products and services to millions of consumers around the world. At the same time, it exposes brands to vocal and widespread criticism each…
On marketing blogs everywhere (including this one), you hear a lot of lip-flapping about the importance of meticulously planning your marketing campaigns. But what many don’t address is that marketing…
If you’re like most marketers, the past 12 months were filled with their fair share of victories, as well as near-misses, and maybe even a total flop. Step up your…