Recently, a limited edition Iron Man-themed Samsung Galaxy S6 was bought for $91,000 (almost 100 times its retail price) by a Chinese bidder. Surprisingly, the geek branding wasn't what raked…
So you’re gearing up to run your first marketing campaign, are you? You’ve got your pencils sharpened and lined up in descending order of length. You’ve got a rainbow collection of sticky…
The malls are decked with holly, your inbox is filling up with holiday-themed promotions, and you've deemed it socially acceptable to start listening to your favorite holiday playlist on Spotify ... or…
Are you looking for clever ways to build brand awareness? Want to know how to use visual branding to make your marketing campaigns really stand out? Whether you’re looking to…
Image credit: Lig Ynnek | Flickr “Measurement” is a hot topic in marketing right now, although I’m not sure there was ever a time when it wasn’t important. Back in…
One of the best ways to determine what will happen in the future is to look at the past. In today’s big data-driven world, we have the ability to access…
As many business leaders know, experiencing profound conversion rates and attaining ongoing expansion and elevation necessitate the implementation of a sound marketing campaign. Yet in many cases, corporate leaders don’t…
According to a survey report published by digital marketing company Regalix in January this year, close to 92% of B2B companies now shared content over social media. But is this…
Content marketing is at an all time high, to the extent that it has completely revamped the traditional marketing scope. As a business owner or manager, you need to accept…
In today’s digitally saturated world, it has become nearly impossible for consumers to escape the constant chorus of brands vying for attention and “engagement,” so many people are tuning out.…
Everything you need to know about marketing automation you learned in the 90s from Ron Popeil. More specifically, the Ronco Rotisserie—everyone’s favorite midmorning infomercial product with a 4-hour timer and…
Cross channel. Multi channel. Omni channel. Whatever channel your organization is focused on, chances are you either use or are in need of a marketing campaign management tool. Developing, deploying…