Content marketing is red-hot. Not because it's a passing fad, but because it works. In Hubspot's recent State of Inbound marketing report, 41 percent of marketers confirmed content marketing's positive…
In digital advertising, we have an uncommon ability to collect user data that’s superior to other forms of advertising data; particularly compared to what’s available in TV or print. However,…
IBM just signed another significant data partner, Facebook. The collaboration addresses the holy grail of all marketers—making campaigns more personal with the right message, delivered at just the right moment.…
It's not just for data scientists anymore. Columnist Brian Massey shows us how to get creative and explore analytics from some unexpected sources. My numbers are down. After spending…
Big data -- the cutting edge of modern marketing or an overhyped buzzword? Columnist Kohki Yamaguchi dives in to some of the limitations of user-centered data. As everyone knows, “big…
When you create a report or analyze your marketing metrics, does it ever feel like you are reading another language? There are tons of terms to describe what you're looking at, and…
Recently I was asked by a friend who wanted to learn more about how to use data and tools in their marketing analytics. Here are the key things I told…