6 Crazy Landing Page Tactics Worth Risking
Do you want to be more successful in business? Then maybe you need to take some risk. Much of the reason more businesses don’t accelerate faster is because their owners…
5 Landing Page A/B Tests (And Their Surprising Results)
Intuition is a powerful and often unexplainable phenomenon of human nature. Using hunches based off of past experience and knowledge, we often believe we can predict another person’s actions or…
[Checklist] 5 Copywriting Elements to Test On Your Landing Page
Ah…Copy. Bittersweet, it’s the life-blood of any landing page and ought to be tested often. One of the best things about any copy test is that they are easy to…
How To Make Great Landing Pages (With Crazy High Conversions)
So you’ve got your marketing all up and running. You have paid search ads, your site is well optimised for mobile and you’re starting to generate traffic via organic search, you’ve got…
4 Landing Page Elements Primed for A/B Testing
Marketing is at its best when campaigns, tactics and strategies are built on research. Of course, in our industry, the word “research” covers a lot of ground. It could mean…
How to get 60 Leads in 24 hours with a Landing Page and a LinkedIn Group
A few weeks ago a startup asked me to figure out the cheapest and most sustainable way for them to get 25 qualified leads to try their product. Like most…
What Schools Should Ask on Landing Page Forms
When you have a big list of inquiries, how do you determine which inquiries are the most qualified prospective students for your school? Are you sending all leads to the…
9 TIPS FOR BETTER PERFORMING TYPOGRAPHY ON A LANDING PAGE
Visitors to a landing page are going to make their three-second decision whether to stay based on the visual information before them. Consciously or not, their eyes are scanning quickly…
What Is a Good Landing Page Conversion Rate?
How to determine if your lead generation efforts are performing where they should be. You're generating traffic and converting leads, but is it enough? While landing pages are easily the…
The Real Reason Your Landing Page Copy Is Failing (and 5 Things You Can Do to Change That)
Okay, so you’ve got your product or service all ready to go. You think it’s the best thing since sliced bread and it’s going to revolutionize the world, make everyone’s…
The Skeleton of a Perfect Landing Page
If you need a starting point for a landing page or a homepage, here it is. Granted, this is just a starting point, but it's based on a lot of…
A Classic Formula for Gut Checking Your Landing Page Headlines
This copywriting formula is as classic as a Marlon Brando flick – and it’ll help you write headlines that are just as handsome. ;) If you read any marketing blogs,…