We Hate Autoplay Too: 3 Experts on Landing Page Video Best Practices
Autoplay video seems to be growing in popularity, despite unanimously being seen as a real pain in the butt. We’ve all scrambled red-faced for the mute button at one time…
11 Great Landing Page Examples You’ll Want to Copy
Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually creating a…
A Step By Step Process for Increasing Landing Page Conversions with Customer Research
Landing pages are the backbone of online lead generation. Whether you run a SaaS company, ecommerce shop or blog, you need to be increasing the conversion rate of your landing…
6 Landing Page Musts for Higher Conversion Rates
It’s no secret that landing pages are essential to the success of your ecommerce site. Whether you’re creating these pages for your pay-per-click campaigns or for email blasts, a few…
6 Open-Ended Questions That’ll Transform Your Landing Page Copy (And Your Business)
Image by Dennis Hill via Flickr. For a long time in our early days, Groove was really bad at learning from our customers. In one of our first surveys, we…
What Does a Successful Landing Page Look Like?
So, what does a successful landing page look like? I’ve put together my top tips for creating a landing page that will have maximum impact and get your campaigns converting.…
The Aftermath of Mobilegeddon and What It Means for Marketers
Image source. When Search Engine Land first used the term “Mobilegeddon” back in March, many marketers wondered whether or not Google’s impending algorithm update would be as catastrophic as the…
Sell Your Software in a Single Page: Learn from These SaaS Landing Page Teardowns
It can be difficult to convince someone to sign up for a service based on a landing page alone. That’s why marketers tend to focus on using content like ebooks,…
7 Landing Page Tools that Could Save Your Conversion Rates
Landing pages allow you to deliver ultra-relevant messages to hyper-targeted audiences, speaking to specific user needs and improving conversions. In fact, companies with 30+ landing pages get 7x as many…
5 Ways to Fix Your Low Converting Website Copy
Does your website suffer from a high bounce rate? Is your website copy not inspiring visitors to convert? Driving traffic to your site is just one part of a successful…
Is Your Landing Page Missing These Critical Conversion Factors?
Think going online solved marketers’ problems? Measurement and accountability did finally arrive on the scene with digital marketing, but a bigger, multi-headed monster was born along with it. World, meet…
How to Reverse Engineer a High-Converting Landing Page
nd sometimes, the more you know, the more difficult it is. You know all the elements that should be on a page, and you know what kind of results you…