How Important are Keywords in 2015?
With every passing year, SEO moves further away from the realm of clear and simple guidelines to the world of blurry indicators and stringent punishments for perceived transgressions.2 Once upon…
The Hubcast #27: Best Way to Rank for Competitive Short Tail Keywords
The Hubcast Podcast Episode 027 Welcome back to The Hubcast folks, a weekly podcast all about HubSpot news, tips, and tricks. Please also note the extensive show notes below including some…
How to Research For Keywords
I am the first to let out a blood-curdling scream whenever anyone mentions keyword density – it’s a practice that should no longer be used. However, that doesn’t mean to…
4 Ideas for Content Optimization (Other Than Keywords)
If you are active in content marketing, I guess you have heard (or read) the advice that you have to keyword optimize your content. While I agree that you should…
More than Keywords: 7 Concepts of Advanced On-Page SEO
"What is this page about?" As marketers, helping search engines answer that basic question is one of our most important tasks. Search engines can't read pages like humans can, so…