How to Generate Long-Tail Keywords Using Quora and Google Trends
Modern SEO involves meeting users at the point of their needs. It’s not about ranking at #1 – as wonderful as that might seem – but rather, it’s about providing…
The 9 Best Keyword Research Tools to Find the Right Keywords for SEO
Let's get right down to it: The key to successful SEO is concentrating on long-tail keywords. Although these keywords get less traffic than more generic terms, they're associated with more…
How to Do Keyword Research in 2016
Why Keywords Are Important Before we start, let’s quickly go over why keywords are important. Since the dawn of search engine optimization, there has been keyword research. Keywords are part…
15 Keyword Research Tools That Will Optimize Your AdSense CPCs
How can you get higher CPCs for your AdSense clicks? By driving traffic to content based on keyword that advertisers have placed in high demand. But where and how do you…
To Bid or Not to Bid on Brand Keywords in Paid Search
To bid or not to bid on brand keywords, that is the question. And ask this to any search engine marketing specialist and they’ll tell you that bidding on brand…
6 Ways That Nonprofits Can Improve Their Keyword Research
The power of search engine optimization (SEO) is irrefutable. When your organization is easier to find on Google and Bing, you’ll generate more visibility around your work. Your nonprofit will…
Use this 19 Step Keyword Research Process to SKYROCKET your Organic Search Traffic
Every keyword is its own ‘game’. The front page of Google is the leaderboard, with each ranked page being one of the top 10 scores. A solid keyword research process…
Four Tools To Break You Out Of The Keyword Research Box
Need inspiration for expanding your keyword research? Columnist Paul Shapiro has some creative suggestions for you. Keyword research is a fundamental activity for an SEO professional, and although everyone…
Google Keyword Planner’s Dirty Secrets
Sometimes our best data sources aren't exactly up to par. While nearly every search marketer will rely on Google Keyword Planner data at one point or another, especially while doing…
How to Figure Out What Keywords Your Potential Customers are Using
A big piece of the inbound marketing puzzle is SEO and content. At the center of those pieces are keywords. But when I - as an Inbound Marketer - am…
Using Pinterest For Keyword Research
Google's Keyword Planner may go deep, but does it go wide enough to fulfill modern SEO's need for semantically relevant phrases? Columnist Clay Cazier explores one alternative data source: Pinterest.…
What your Customers Search for on Google: A Guide to Keyword Research
Do you know what your target customers are searching for on Google? Want some handy tools that can help you start generating traffic you never knew existed? Researching the keywords…