Many people still think of LinkedIn as an online CV, but after launching nearly 13 years ago, it’s developed into the go-to professional network. Whether you’re self-employed and want to…
If you run a local business then you don’t need me to tell you how competitive it is out there these days. You’ve been running a local business for years.…
Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It's an SEO best practice that's…
Based on Forbes video marketing trends of 2016, Hyperfine have produced this infographic which breaks down the 5 most important trends that you must keep in mind when creating video content in…
In the summer of 2015, we saw two major developments in mobile marketing: First,Google announced a major algorithm update that rewards mobile-friendly websites, and penalizes those that aren't fully optimized…
While many still associate social media marketing with B2C, it’s also become a hugely important platform for B2B brands. And the most important social platform for B2B, according to…
Are you looking for ways to improve your performance on Google? Want to know how to optimise your URL’sfor higher rankings and CTR? First and foremost it’s essential the target…
“When it comes to the professional side of social media, LinkedIn is still the top network. Whether you are in a B2B or B2C business, LinkedIn is the perfect platform…
As marketers find more innovative ways to grab people's attention, video has become a meaningful part of the strategic marketing conversation. Video is no longer an "up-and-coming" marketing tactic --…
Having an SEO-friendly URL structure can help search engines and users alike navigate your website more easily, potentially giving you an edge over the competition. To explain the basics, contributors…
Pinterest has a fairly specific audience appeal, but the data is clear - active Pinners buy products based on their on-platform experience. That specific audience, according Pew Research, is suburban females aged…
Everyone gets stressed at work at one time or another. And hey, sometimes, that can be a good thing. When you're under some pressure and your brain's working hard, it can make…