above: AT&T's president of emerging devices Glenn Lurie & strategy consultant Lisa Oshima at MobileBeat 2014 image Credit: Mike O'Donell/VentureBeat Events are undoubtedly an extremely viable marketing tactic but…
Social media is changing the game for events and conferences. It seems like just yesterday conversations were limited to the stage, break-out sessions and show floors, but now event organizers have…
For many marketers, events are a natural extension of their existing content marketing strategy and a key channel for direct engagement. They’re a chance to build your brand and cultivate your identity…