above: AT&T’s president of emerging devices Glenn Lurie & strategy consultant Lisa Oshima at MobileBeat 2014
image Credit: Mike O’Donell/VentureBeat
Events are undoubtedly an extremely viable marketing tactic but you don’t need to go to the cost of presenting to make the most of them. Here are my key marketing tactics when it comes to events:
- Segment and prioritize: many events are so big these days, spread across many arenas with parallel activities so it’s hard to keep up with everything. Thus, identify the event/people/area you want to focus on beforehand and only focus on that. Ideally two of you should attend to split the work…
